Who We Are

We’re a family that loves to fish, and knows how hard it can be to find good lures that will actually help bring the fish in!

We believe fishing should feel welcoming to everyone. That’s why we keep things simple, and treat every guest like a new friend. Whether you’re chasing your first trophy or just craving a quiet morning on the boat or river, we’re here to make it fun, safe, and hassle-free.

Close-up image of several fishing lures with shiny, reflective surfaces, some with colorful accents, laid out on a surface with a blurred background.

Pro Staff

Looking for potential Pro Staff to join the team

Full Team

Meet the Staff

A man standing in a boat holding a fish, wearing sunglasses, a blue cap, a blue sleeveless shirt, and colorful shorts, with green foliage in the background.

Eddie Fleetwood

Founder

Eddie founded Current River Custom Lures on April 2nd, 2026. He has served in the military for 14 years and is currently serving. He has a wife and a wonderful son. Eddie belongs to several organizations such as the Freemason, Shrine, American Legion, and York Right to name a few. He is active in his community by volunteering on the city Beautification Committee. One of his favorite color patterns to fish in soft plastic lures is watermelon/red. According to his grandfather, he has been fishing since he was two years old. One of the major accomplishments of Eddie is attending law school and graduating.

A smiling couple walking hand in hand outdoors on a dirt path through a field with tall grass and trees in the background during golden hour.

Olivia Fleetwood

Co-Founder

Want to see something that’s not offered here?

Send us a quick note and let’s reel in the details together—we’re here to help you cast off with confidence.